Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?
Characteristic
Share of respondents
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The source does not provide a date of survey. The date provided is the publication date. The source does not provide information on the type of survey used.
Citation formats
U.S. franchises: traditional marketing channels investment profitability 2016
The statistic shows information on the perceived profitability of investing in traditional marketing channels among companies in the U.S. franchise industry as of ****. During a survey, ** percent of respondents stated that traditional marketing channels did not deliver enough value to warrant the investment they required.
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Bulldog Reporter. (July 18, 2016). Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. "Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?." Chart. July 18, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. (2016). Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter. "Are Traditional Marketing Channels - Such as Advertising, Direct Marketing, and Public Relations - Still Delivering Enough Value to Warrant The Investment They Require?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jul 2016, /statistics/692653/franchises-marketing-investment-profitability/
Bulldog Reporter, Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? ÌÇÐÄÆÆ½â°æ, /statistics/692653/franchises-marketing-investment-profitability/ (last visited August 06, 2026)
Are traditional marketing channels - such as advertising, direct marketing, and public relations - still delivering enough value to warrant the investment they require? [Graph], Bulldog Reporter, July 18, 2016. [Online]. Available: /statistics/692653/franchises-marketing-investment-profitability/