Domino's Pizza - statistics & facts
After over six decades of growth and four decades of international expansion, Domino鈥檚 Pizza has become one of the undisputed leaders in the pizza restaurant industry. Apart from being one of the major pizza restaurants in the United States, Domino鈥檚 is also one of the most valuable quick service restaurant brands worldwide, with a brand value of over 14 billion U.S. dollars in 2025.
How successful is Domino鈥檚 globally?
In 2025, the number of Domino鈥檚 stores worldwide reached over 22,100 in more than 90 international markets. Unlike some of its competitors, like Pizza Hut and Papa Johns, Domino鈥檚 primarily focuses on the delivery and carryout segments of the pizza industry. This strategy has proven to be one of the cornerstones of its financial success, with Domino鈥檚 global revenue having seen almost consistent growth for the past two decades. In 2025, the company鈥檚 revenue reached an all-time high of around 4.9 billion U.S. dollars, marking an annual increase of roughly five percent. That year, other Domino鈥檚 key performance indicators, such as operating profit and net income, also peaked.
How popular is Domino鈥檚 with consumers?
In an effort to increase brand awareness and bring in more customers, Domino鈥檚 spent nearly 560 million U.S. dollars on franchise advertising in 2025, the highest amount spent on ads by the company to date. This marketing spending proved particularly effective in the United States, Domino鈥檚 biggest market, where the chain showed very high brand awareness in 2025. That said, the company鈥檚 American Customer Satisfaction Index score of 78 out of 100 that year was slightly below the industry average and the scores of competitors Papa Johns and Pizza Hut.
While Domino鈥檚 already has high brand awareness, it is still striving for growth. This is shown in its five-year growth strategy named 鈥淗ungry for MORE鈥. This strategy focuses on four pillars: Most Delicious Food, Operational Excellence, Renowned Value, and Enhanced by Best-in-Class Franchisees and Team Members. Given Domino鈥檚 history of pursuing relentless expansion, it is likely that the company鈥檚 outlook for the near future will remain positive.
