A recent report indicated a significant shift in consumer preferences toward cheaper ad-supported streaming services in selected European countries. Notably, over ** consumers in Denmark and Italy preferred a lower-cost streaming subscription with ads as of the first quarter of 2024, followed by the United Kingdom with a ** percent user share.
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BB Media. (December 24, 2024). Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. "Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. (2024). Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media. "Share of Streaming Subscribers Using a Cheaper Ad-supported Streaming Option in Europe between 4th Quarter 2023 and 1st Quarter 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
BB Media, Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/ (last visited July 16, 2026)
Share of streaming subscribers using a cheaper ad-supported streaming option in Europe between 4th quarter 2023 and 1st quarter 2024, by country [Graph], BB Media, December 24, 2024. [Online]. Available: /statistics/1558918/low-cost-ad-supported-subscriptions-preferences-selected-countries/
