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Gross advertising spending growth on traditional media in the Netherlands in 2024, by medium

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Release date

May 2025

Region

Netherlands

Survey time period

2024

Citation formats

Advertising spending growth in the Netherlands in 2024, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2025

In 2024, gross advertising spending on television in the Netherlands grew by *** percent compared to the previous year. The medium experiencing the largest growth that year was out-of-home, reaching *** percent, while magazine, flyer, trade magazine, and cinema ad spend declined during the same period.

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Statistics on " Advertising in the Netherlands "

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Market overview

5

Digital advertising

8

Media reach

7

Traditional advertising

8

Consumer insights

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Topics

Advertising in the NetherlandsTraditional media in the NetherlandsAdvertising in EuropeDigital advertising in the NetherlandsAdvertising in Benelux
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