The source does not mention the specific date of survey.
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near
future."
Citation formats
Expected distribution of marketing activities in the Netherlands 2016-2020, by type
This statistic shows the outcome of a survey question concerning the expectations of the distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type. During the surveyed period, the respondents indicated that roughly ** percent of their marketing capabilities were in-house in 2016.
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IAB (U.S.). (January 25, 2017). Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). "Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type." Chart. January 25, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). (2017). Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.). "Expected Distribution of The In-house and Outsourced Marketing Activities in The Netherlands in 2016 and 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2017, /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
IAB (U.S.), Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/ (last visited August 01, 2026)
Expected distribution of the in-house and outsourced marketing activities in the Netherlands in 2016 and 2020, by type [Graph], IAB (U.S.), January 25, 2017. [Online]. Available: /statistics/684075/expected-distribution-of-marketing-activities-in-the-netherlands-by-type/
