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Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021

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Sources

Release date

September 2021

Region

United States

Survey time period

February 2021

Special properties

among 250 advertisers (34 percent marketer, 66 percent agency)

Citation formats

Leading trust issues in advertising in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 10, 2021
As of February 2021, concerns over brand safety were the top trust-related issue that would lead to downgrading or pausing an ad partner in the United States, named by ** percent of responding advertisers. Ad fraud and unchecked harmful content environment followed, mentioned by ** percent and ** percent of respondents, respectively.
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