The statistic presents the distribution of in-app advertising fraud attempts worldwide in 2016, by app category. It was found that out of all fraudulent, nonhuman traffic measured on the source's platform, the majority of those ad fraud attempts were aimed at gaming apps. Lifestyle apps accounted for ** percent of ad fraud instances.
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eMarketer. (February 13, 2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of in-app advertising fraud attempts worldwide in 2016, by app category." Chart. February 13, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. (2017). Distribution of in-app advertising fraud attempts worldwide in 2016, by app category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer. "Distribution of In-app Advertising Fraud Attempts Worldwide in 2016, by App Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2017, /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
eMarketer, Distribution of in-app advertising fraud attempts worldwide in 2016, by app category ÌÇÐÄÆƽâ°æ, /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/ (last visited August 01, 2026)
Distribution of in-app advertising fraud attempts worldwide in 2016, by app category [Graph], eMarketer, February 13, 2017. [Online]. Available: /statistics/677492/share-mobile-ad-fraud-attempts-world-by-category/
