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Who is responsible for marketing technology purchases at your company?

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Source

Release date

August 2016

Region

Worldwide

Survey time period

May 2016

Number of respondents

532 marketers from the U.S., the UK, Germany, France, Spain, and Italy

Supplementary notes

Data regarding the methodology comes from .

Citation formats

Entity responsible for MarTech purchases worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2017
The statistics shows data on the entity responsible for MarTech purchases worldwide as of ***. During a survey, **** percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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