Brand values were determined using the Royalty Relief methodology, which calculates a company's value based on what they would pay to license its brand if they did not already own it.
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Most valuable nation brands APAC 2017-2018, by country
This statistic outlines the nation brand value of the leading countries in the Asia Pacific region in 2017 and 2018. China ranked first with a brand value of * billion U.S. dollars, followed by Japan with a brand value of billion U.S. dollars
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Brand Finance. (October 8, 2018). Most valuable nation brands in the Asia Pacific region in 2017 and 2018, by country (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/
Brand Finance. "Most valuable nation brands in the Asia Pacific region in 2017 and 2018, by country (in billion U.S. dollars)." Chart. October 8, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/
Brand Finance. (2018). Most valuable nation brands in the Asia Pacific region in 2017 and 2018, by country (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/
Brand Finance. "Most Valuable Nation Brands in The Asia Pacific Region in 2017 and 2018, by Country (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2018, /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/
Brand Finance, Most valuable nation brands in the Asia Pacific region in 2017 and 2018, by country (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/ (last visited July 30, 2026)
Most valuable nation brands in the Asia Pacific region in 2017 and 2018, by country (in billion U.S. dollars) [Graph], Brand Finance, October 8, 2018. [Online]. Available: /statistics/655467/most-valuable-nation-brands-asia-pacific-by-country/
