| Characteristic | Planned to buy Christmas gifts online | Bought Christmas gifts online |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
November 2016
More information
Region
Sweden
Survey time period
2014 to 2016
Number of respondents
4 consumer surveys in 2016*
Age group
18-79 years old
Method of interview
Online survey
Supplementary notes
* Sources have conducted four consumer studies in Q3, 2016: August 1,686 respondents, September 1,651 respondents, October 1,603 and 3,001 respondents.
The survey represents 95 percent of the Swedish population who has access to the internet.
Value for the share of consumers who bought Christmas gifts online in 2016 is missing because the survey was done before Christmas.
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