The original question was phrased by the source as follows: "Kommer du att köpa fler julklappar på nätet i år (2021) jämfört med förra året? (2020)"
The consumer surveys were conducted by Synoint in two separate online questionnaires, with 1,020 and 1,016 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.
Citation formats
Prognosis for Christmas gift shopping online in Sweden in 2021
As of 2021, 56 percent of the Swedes polled in two separate surveys said they were not planning to buy more Christmas presents online that year compared to the previous year. In contrast, 24 percent stated they did plan to shop more online.
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Svensk Handel. (December 14, 2021). Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/
Svensk Handel. "Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021." Chart. December 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/
Svensk Handel. (2021). Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/
Svensk Handel. "Consumers Planning to Do More of Their Christmas Gift Shopping Online in Sweden in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2021, /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/
Svensk Handel, Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021 ÌÇÐÄÆƽâ°æ, /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/ (last visited July 31, 2026)
Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021 [Graph], Svensk Handel, December 14, 2021. [Online]. Available: /statistics/653387/prognosis-for-christmas-gift-shopping-online-in-sweden/
