| Characteristic | 2012 | 2013 | 2014 | 2015 |
|---|---|---|---|---|
| Clothing, textiles, shoes | 42% | 42% | 44% | 47% |
| Books | - | - | 39% | 46% |
| Toys | 34% | 34% | 32% | 33% |
| Consumer electronics, media, video and audio | 39% | 33% | 26% | 31% |
| Gift vouchers | 28% | 27% | 28% | 31% |
| Groceries, delicatessen, wine | 24% | 24% | 23% | 28% |
| Computers and accessories | 24% | 24% | 22% | 21% |
| Furniture and decorative articles | 16% | 16% | 18% | 19% |
| Telecommunications/mobile phones and accessories | 19% | 18% | 18% | 18% |
| Jewelry and watches | 14% | 15% | 15% | 17% |
| DIY and home improvement products, flowers | 10% | 12% | 11% | 12% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
December 2015
More information
Region
Germany
Survey time period
2012 to 2015
Number of respondents
1,027 respondents
Age group
18-69 years
Special properties
people who do their christmas shopping via interactive retail
Method of interview
Online survey
Citation formats
