Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of the following things would increase your likelihood of buying a product?
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Social media usage for brand research among U.S. Facebook users 2016, by age group
This statistic presents the share of Facebook users in the United States who use social media for brand research, sorted by age group. As of the third quarter of 2016, ** percent of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.
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GWI. (October 10, 2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group." Chart. October 10, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. (2016). Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI. "Share of Facebook Users in The United States Who Use Social Media for Brand Research as of 3rd Quarter 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2016, /statistics/617575/researching-brands-on-social-media-motivation-by-age/
GWI, Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/617575/researching-brands-on-social-media-motivation-by-age/ (last visited July 29, 2026)
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group [Graph], GWI, October 10, 2016. [Online]. Available: /statistics/617575/researching-brands-on-social-media-motivation-by-age/
