The source adds the following information: "a social platform's total score is calculated from weighted scores for each of the five pillars in the benchmark:
Security, Community, Legitimacy, Ad experience, Ad relevance.
Citation formats
United States: change in trust in social media 2021-2022, by platform
In 2022, the level of trust in social media platforms in the United States declined across all the observed platforms. Instagram saw the most significant decline in the index score, -5.9. LinkedIn and Reddit followed, with the trust index score showing a -5.8 and -5.7 decline. YouTube saw the lowest drop in trust level among the mentioned platforms, -2.8.
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Insider Intelligence. (September 16, 2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform." Chart. September 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. (2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year Change in The Level of Trust in Social Media Platforms among Users in The United States from 2021 to 2022, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2022, /statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence, Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform ÌÇÐÄÆƽâ°æ, /statistics/1358119/change-trust-in-social-media-by-platform/ (last visited July 24, 2026)
Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph], Insider Intelligence, September 16, 2022. [Online]. Available: /statistics/1358119/change-trust-in-social-media-by-platform/
