| Characteristic | Current price without ability to skip ads | Stop digital TV subscription | At a smaller extra cost with limited ability to skip ads | At extra cost with the ability to skip ads |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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January 2016
Belgium
August to September, 2014 and August to September 2015
N 2014=1,743; N 2015=1,838
15 years and older
only people having access to Digital TV
Computer-assisted personal interviews (CAPI)
* This question was phrased by the source as follows: "If you would have to pay to skip ads, which option would you prefer?"
The source explains that: "In the period August to September 2015, 2,181 individuals have completed the survey. 1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."
Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
