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Source
Sources
Release date
September 2015
More information
Region
Sweden
Survey time period
April to May 2015
Number of respondents
1,200 respondents
Age group
18-65 years
Method of interview
Online panel
Supplementary notes
The source adds the following information: "Respondents were asked to select one or more brands that they think is best described by a number of associations connected to the key elements, such as is the thought leader in their industry, want to achieve something for the future, the values I believe in etc."
Brand Purpose Index is based on average of all brands.
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