IKEA brand profile UK 2025| ��ƽ��

IKEA brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2025

Characteristic	Share of respondents
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Number of respondents

2,497 respondents

Age group

18-64 years

Special properties

respondents who use Furniture online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of IKEA in the UK?
When it comes to furniture online shop users, brand awareness of IKEA is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is IKEA in the UK?
In total, *** of UK furniture online shop users say they like IKEA.

What is the usage share of IKEA in the UK?
All in all, *** of furniture online shop users in the UK use IKEA.

How loyal are the customers of IKEA?
Around *** of furniture online shop users in the UK say they are likely to use IKEA again.

What's the buzz around IKEA in the UK?
In July 2025, about *** of UK furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months.

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