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Sources
Release date
June 2016
Region
Sweden
Survey time period
April to May 2016
Number of respondents
1,500 respondents
Age group
18-65 years
Method of interview
Online panel
Supplementary notes
Respondents are asked to choose which brands are best described by number of associations such as 鈥渁 thought leader in its industry鈥, 鈥渢rying to accomplish something for the future鈥 or 鈥渉as values I believe in鈥 etc.
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