The statistic shows data on digital video ad recall in the United States as of , by ad length. It was found that ** percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).
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YuMe, & IPG Media Lab. (March 8, 2016). Digital video ad recall in the United States as of March 2016, by ad length [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/577239/digital-video-ad-recall/
YuMe, und IPG Media Lab. "Digital video ad recall in the United States as of March 2016, by ad length." Chart. March 8, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/577239/digital-video-ad-recall/
YuMe, IPG Media Lab. (2016). Digital video ad recall in the United States as of March 2016, by ad length. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/577239/digital-video-ad-recall/
YuMe, and IPG Media Lab. "Digital Video Ad Recall in The United States as of March 2016, by Ad Length." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2016, /statistics/577239/digital-video-ad-recall/
YuMe & IPG Media Lab, Digital video ad recall in the United States as of March 2016, by ad length ÌÇÐÄÆƽâ°æ, /statistics/577239/digital-video-ad-recall/ (last visited August 06, 2026)
Digital video ad recall in the United States as of March 2016, by ad length [Graph], YuMe, & IPG Media Lab, March 8, 2016. [Online]. Available: /statistics/577239/digital-video-ad-recall/
