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Would you be open to receiving a personalized email offer from a brand following an event?

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Sources

Release date

March 2016

Region

Worldwide

Survey time period

December 2015

Number of respondents

785 respondents

Age group

18 to 34 years

Supplementary notes

*Other answers:
"Only if I opted in."
"If there's an offer, yes. If it's just a thank you, no."
"Depends on the brand. I'm OK with it if there's a very easy opt-out option."

Citation formats

Millennials: attitude towards email offers following branded events 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2016
The graph gives information on Millennials' attitude towards receiving a personalized email offer from a brand following an event in December 2015. During the survey, it was found that ** percent of respondents stated they would be open to it.
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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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