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Share of shoppers considering Prime Day important in their decision to be Amazon Prime subscribers in the United States in 2023

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Source

Release date

April 2023

Region

United States

Survey time period

April 2023

Number of respondents

1,000 Amazon prime members, total survey = 498

Age group

25 years and older

Method of interview

Online survey

Citation formats

Share of shoppers subscribing to Amazon Prime due to Prime Day in the U.S. 2023

Published by
Yihan Ma,
Apr 1, 2023
In 2023, nearly one in two U.S. shoppers subscribed to Amazon Prime to profit from Prime sales, a survey revealed. About percent of surveyed Prime users considered Prime Day the most important factor to their decision of subscribing to Amazon Prime.
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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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