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In 2017, the share of Brits that had ever eaten traditional British food was ** percent. British cuisine was unsurprisingly the most popular choice. Pasta and Pizza, or what we could call Italian food, had been eaten by ** percent of Brits. Chinese, BBQ and Indian still managed to reach two thirds of consumers. Less than half of respondents had ever tried the likes of Burritos/Tacos, Gourmet burgers and Thai food.

How often do they eat it?

Traditional British food is the most popular choice, but how often do Brits dig into their Shepherd’s Pie or enjoy some Fish and Chips? Traditional dishes like these and others are eaten by more than half of Brits at least once a week or more frequently. Three quarters of Brits have traditional British food at least once a month. While French cuisine is known to more consumers than the Japanese kitchen, the latter has a more devout following with * percent of Brits enjoy it weekly or more often, while only * percent regularly enjoy the food from across the channel.

Eating out and the quick fix at home

When eating out, UK consumers still prefer the traditional. For them nothing beats pub food and the British cuisine. They also like to go for meat, when they eat out. Steaks and carvery reach about a quarter of brits each. However, if we look at which ready meals are consumed in the average UK home, pizza and pasta are King. All Italian food combined reached roughly **** million consumers. Traditional British meals were a close second.