
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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In a 2017 survey of more than 1,000 adults, respondents were asked about their attitudes towards the food they eat. It was found that of the given options the attitude that applied the most was to try to eat a lot of fruit and vegetables, with a share of ** percent.
Fruit and vegetable consumption
As of 2016/2017, the average purchase per person per week of vegetables (excluding potatoes) amounted *** kilograms. This was the largest volume since 2011. However, this is noticeably less than the average purchase volume seen in 2006. In the same year, approximately ** percent of the UK ate * to *pieces of fruit and vegetables a day, with ** percent eating * to * pieces a day.
Increasing support for environmental packaging
Attitudes towards packaging have changed in recent years, with the share of people who try to buy brands of food that use environmentally sensitive packaging rising to almost ** percent. As concerns over plastic waste rise, there is support for the introduction of plastic free aisles in supermarkets. In 2018, the supermarket with the most wildly recyclable packaging was Morrisons, with a share of ** percent.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.