This chart shows how marketing professionals in France, Germany, and the UK imagined a marketer who, when it comes to technology, is ideal and successful, and how they perceived themselves in that same dimension. The chart shows that ** percent of marketing professionals imagined an ideal marketer as tech savvy, but only ** percent perceived themselves as such.
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Adobe. (October 18, 2016). Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/468837/ideal-marketer-vs-self-europe/
Adobe. "Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself?." Chart. October 18, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/468837/ideal-marketer-vs-self-europe/
Adobe. (2016). Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/468837/ideal-marketer-vs-self-europe/
Adobe. "Think about The Ideal, Successful Marketer Today. How Would You Describe Them? How Would You Describe Yourself?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2016, /statistics/468837/ideal-marketer-vs-self-europe/
Adobe, Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself? ÌÇÐÄÆƽâ°æ, /statistics/468837/ideal-marketer-vs-self-europe/ (last visited August 01, 2026)
Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself? [Graph], Adobe, October 18, 2016. [Online]. Available: /statistics/468837/ideal-marketer-vs-self-europe/
