The graph shows information on consumer reactions to brand inconsistencies across devices while purchasing products in the United States as of March 2014. During the survey, 16 percent of the internet-connected respondents stated they found brand inconsistencies extremely frustrating.
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Forrester Research, & Tapad. (April 30, 2015). If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, und Tapad. "If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?." Chart. April 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, Tapad. (2015). If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research, and Tapad. "If An Experience That You Have with a Brand Is Inconsistent across Devices, What Impact Does That Have on Your Impression of The Brand?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2015, /statistics/464126/consumer-reactions-brand-inconsistencies-usa/
Forrester Research & Tapad, If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? ÌÇÐÄÆƽâ°æ, /statistics/464126/consumer-reactions-brand-inconsistencies-usa/ (last visited August 06, 2026)
If an experience that you have with a brand is inconsistent across devices, what impact does that have on your impression of the brand? [Graph], Forrester Research, & Tapad, April 30, 2015. [Online]. Available: /statistics/464126/consumer-reactions-brand-inconsistencies-usa/
