The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Attitude towards online and over-the-counter retail in Germany 2016, by age group
This statistic shows the results of a survey on the shopping behavior of German consumers in 2016, broken down by age group. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. During the survey period it was found that 60.6 percent of respondents aged between 18 and 29 years stated that they preferred in-store retail trade.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Boniversum. (October 25, 2016). Do you rather buy products via (online) mail order or do you prefer traditional retail trade? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. "Do you rather buy products via (online) mail order or do you prefer traditional retail trade?." Chart. October 25, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. (2016). Do you rather buy products via (online) mail order or do you prefer traditional retail trade?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum. "Do You Rather Buy Products via (Online) Mail Order or Do You Prefer Traditional Retail Trade?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2016, /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
Boniversum, Do you rather buy products via (online) mail order or do you prefer traditional retail trade? ÌÇÐÄÆƽâ°æ, /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/ (last visited July 25, 2026)
Do you rather buy products via (online) mail order or do you prefer traditional retail trade? [Graph], Boniversum, October 25, 2016. [Online]. Available: /statistics/454501/consumer-preference-online-vs-retail-trade-by-age-group-germany/
