The statistic above only depicts the top two boxes "very important" and "important". The source does not specify the date of the survey.
The source phrased the original German survey question as follows: "Wie wichtig sind für Sie die folgenden allgemeinen Versand- und Lieferkriterien bei der Nutzung eines Online-Shops?"
Citation formats
Importance of selected shipping and delivery options in online shops in Germany 2014
This statistic shows the results of a survey on how important selected shipping and delivery criteria of online shops were to customers in Germany in 2014. During the survey period it was found that ** percent of German online shoppers stated that free shipping was either important or very important to them.
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ibi research. (February 28, 2014). In your opinion, how important are the following general shipping and delivery criteria when using an online shop? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/
ibi research. "In your opinion, how important are the following general shipping and delivery criteria when using an online shop?." Chart. February 28, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/
ibi research. (2014). In your opinion, how important are the following general shipping and delivery criteria when using an online shop?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/
ibi research. "In Your Opinion, How Important Are The following General Shipping and Delivery Criteria When Using An Online Shop?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Feb 2014, /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/
ibi research, In your opinion, how important are the following general shipping and delivery criteria when using an online shop? ÌÇÐÄÆÆ½â°æ, /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/ (last visited August 01, 2026)
In your opinion, how important are the following general shipping and delivery criteria when using an online shop? [Graph], ibi research, February 28, 2014. [Online]. Available: /statistics/454266/online-shops-consumer-attitudes-towards-shipping-and-delivery-germany/