Shopping behavior in the Middle East and North Africa - statistics & facts
Global consumer spending has been increasing in the past years. By 2025, total consumer spending is expected to reach around 62 trillion dollars. Spanning across two continents and with a young, ever-growing population, consumer behavior in the Middle East and North Africa region has been continuously evolving. The digital adoption, innovative business models, and nimble market entrants are revolutionizing the way consumers shop. The COVID-19 outbreak has disrupted established ways of living which significantly shifted shopping habits. Right after the outbreak in the UAE and Saudi Arabia, the vast majority of consumers prioritized their needs over wants in their shopping.
 
