| Characteristic | Share of respondents |
|---|---|
| Supermarket | 33% |
| Other town centre | 23% |
| Local shops | 23% |
| Retail parks/out of town shopping centres | 8% |
| Other | 5% |
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Source
Source
Release date
January 2014
More information
Region
United Kingdom (Great Britain)
Survey time period
June 2012 to June 2013
Number of respondents
200*
Special properties
Shoppers
Method of interview
Questionnaires and telephone interviews
Supplementary notes
* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.
**Outshopping refers to shopping trips outside of the shopper's home location (town).
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