The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).
Citation formats
German leading banks ranked by brand value in 2015
This statistic illustrates *** leading banks domiciled in Germany, ranked by the brand value as of 2015. The highest position in the ranking was occupied by Deutsche Bank, with a brand rank value of **** billion U.S. dollars. The next in the ranking was DZ Bank, with the total brand value of *** billion U.S. dollars.
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Brand Finance. (February 16, 2015). Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. "Leading banks in Germany as of 2015, by brand value (in million U.S. dollars)." Chart. February 16, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. (2015). Leading banks in Germany as of 2015, by brand value (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/417099/brand-value-of-leading-german-banks/
Brand Finance. "Leading Banks in Germany as of 2015, by Brand Value (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2015, /statistics/417099/brand-value-of-leading-german-banks/
Brand Finance, Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/417099/brand-value-of-leading-german-banks/ (last visited July 30, 2026)
Leading banks in Germany as of 2015, by brand value (in million U.S. dollars) [Graph], Brand Finance, February 16, 2015. [Online]. Available: /statistics/417099/brand-value-of-leading-german-banks/
