During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Adidas in the UK? When it comes to sneakers users, brand awareness of Adidas is at **Â percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adidas in the UK? In total, ** percent of UK sneakers users say they like Adidas. However, in actuality, among the **Â percent of UK respondents who know Adidas, ** percent of people like the brand.
What is the usage share of Adidas in the UK? All in all, ** percent of sneakers users in the UK use Adidas. That means, of the **Â percent who know the brand, ** percent use them.
How loyal are the owners of Adidas? Around ** percent of sneakers users in the UK say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their owners show loyalty to the brand.
What's the buzz around Adidas in the UK? In 2025, about ** percent of UK sneakers users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Adidas in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (April 9, 2026). Adidas brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Adidas brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2025." Chart. April 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2026). Adidas brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Adidas Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sneakers Owners in The Uk in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2026, /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Adidas brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/ (last visited July 31, 2026)
Adidas brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2025 [Graph], ÌÇÐÄÆƽâ°æ, April 9, 2026. [Online]. Available: /forecasts/1352058/adidas-sneakers-brand-profile-in-the-uk/
