among respondents born between 1980-2000; representing 26 US states and 9% residing outside the U.S.; gender distribution: 49% male and 51% female; respondents aged 14-17 years old, made up 17% of this study, 38% were between 18-22 years old, 25% were between 23-27 years old and 21% were between 28-33 years old
Method of interview
Online survey
Citation formats
Millennials: reasons for following brands on social media 2014
The graph shows leading reasons for following brands on social media according to Millennials in the United States in 2014, broken down by social platform. The source found that ** percent of Facebook users, ** percent of Twitter followers and ** percent of Pinterest subscribers follow brands on a given social media website in order to get coupons or discounts.
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University of Massachusetts. (December 1, 2014). Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. "Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform." Chart. December 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. (2014). Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts. "Leading Reasons for following Brands on Social Media According to Millennials in The United States in 2014, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2014, /statistics/383993/us-millennials-follow-brands-social-meida/
University of Massachusetts, Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform ÌÇÐÄÆƽâ°æ, /statistics/383993/us-millennials-follow-brands-social-meida/ (last visited July 29, 2026)
Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform [Graph], University of Massachusetts, December 1, 2014. [Online]. Available: /statistics/383993/us-millennials-follow-brands-social-meida/
