* The question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?" ** Took secondary action: n = 807, no secondary action: n = 496 The source does not provide any information regarding missing percentage points to 100 percent. All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
Mobile ad conversion rate in the UK 2014, by secondary action taking
This statistic displays the share of mobile users who made a purchase after seeing an advertisement on their device in the United Kingdom (UK) in 2014, by secondary action taking. Two thirds of respondents who took secondary actions, such as visiting a website or store location, completed a purchase after seeing a mobile ad, at ** percent.
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xAd, & Telmetrics. (July 29, 2014). After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, und Telmetrics. "After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*." Chart. July 29, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, Telmetrics. (2014). After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, and Telmetrics. "After Seeing An Ad on Your Mobile Device, Did You Complete a Purchase Either in Store, by Phone, or Online?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2014, /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd & Telmetrics, After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* ÌÇÐÄÆƽâ°æ, /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/ (last visited August 06, 2026)
After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: /statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
