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Most popular online brands in Japan in 2024, based on average monthly number of users (in millions)

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Source

Release date

December 2024

Region

Japan

Survey time period

January to October 2024

Special properties

average monthly number of users during the surveyed period; based on use at brand level

Method of interview

Online survey

Supplementary notes

The source did not include services of mobile carriers.

In the case of PCs, the number was estimated based on the total population of people aged two years or older in Japan. In the case of smartphones, the number was estimated based on the population aged 18 years or older.

Citation formats

Leading internet brands in Japan 2024, based on average monthly number of users

Published by Thuy D., Sep 5, 2025

With more than ** million users on average per month, Google was the leading internet brand in Japan in 2024. It was followed by Yahoo Japan, the messenger service LINE, and YouTube.

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Statistics on " Rakuten "

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Overview

5

Financial data

5

Major competitors

4

Segments

5

Non-financial data

4

E-commerce segment

4

FinTech segment

4

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Topics

RakutenInternet usage in JapanCybercrime in JapanE-commerce in JapanCashless payments in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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