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Mobile share of gross merchandise sales on Rakuten Ichiba from the 1st quarter 2020 to the 4th quarter 2023

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Source

Release date

February 2025

Region

Japan

Survey time period

Q1 2020 to Q4 2024; the company's first quarter starts on January 1 and ends on March 31 of the stated year

Supplementary notes

Data prior to the first quarter of 2021 come from previous reports.

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Rakuten Ichiba GMS mobile ratio 2020-2024

Published by
Yihan Ma,
Mar 6, 2025

In the fourth quarter of 2024, mobile sales accounted for ** percent of gross merchandise sales on Rakuten Ichiba, stagnating at around the same value since the fourth quarter of 2023. Rakuten Ichiba is the online shopping mall of the Japanese technology conglomerate Rakuten Group, Inc. The marketplace is at the core of the company's domestic e-commerce business.

The company's fiscal year and fourth quarter ended December 31 of the stated year.

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