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Share of mobile internet in digital advertising spending in China from 2014 to 2019

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Source

Release date

January 2016

Region

China

Survey time period

2014

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets / excludes Hong Kong

Supplementary notes

* Forecast.

Citation formats

Share of mobile in digital ad spend in China 2014-2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2016
The timeline shows the share of mobile internet in digital advertising spending in China in 2014 as well as a forecast until 2019. The share is expected to grow from 30.8 percent in 2014 to 79.8 percent in 2019.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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