| Characteristic | 2016 | 2017 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
January 2018
More information
Region
United Kingdom
Survey time period
2016 to 2017
Number of respondents
117*
Special properties
for-profit marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (July to August 2016) = 87; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being 鈥淰ery Effective鈥).
Data for years previous to 2017 were published in earlier editions of the report.
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