The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
The most essential social media platforms in the United Kingdom (UK) 2020
This survey reveals the most essential social media platforms as cited by survey respondents in the United Kingdom (UK) in 2020. The app most internet-users could least do without was WhatsApp, with a 30 percent respondent share followed by WhatsApp with 23 percent.
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AudienceProject. (September 17, 2020). Which social media users from the United Kingdom (UK) could least do without as of 3rd quarter 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1059261/social-media-usage-uk-most-important/
AudienceProject. "Which social media users from the United Kingdom (UK) could least do without as of 3rd quarter 2020." Chart. September 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1059261/social-media-usage-uk-most-important/
AudienceProject. (2020). Which social media users from the United Kingdom (UK) could least do without as of 3rd quarter 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1059261/social-media-usage-uk-most-important/
AudienceProject. "Which Social Media Users from The United Kingdom (Uk) Could Least Do without as of 3rd Quarter 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2020, /statistics/1059261/social-media-usage-uk-most-important/
AudienceProject, Which social media users from the United Kingdom (UK) could least do without as of 3rd quarter 2020 ÌÇÐÄÆƽâ°æ, /statistics/1059261/social-media-usage-uk-most-important/ (last visited July 23, 2026)
Which social media users from the United Kingdom (UK) could least do without as of 3rd quarter 2020 [Graph], AudienceProject, September 17, 2020. [Online]. Available: /statistics/1059261/social-media-usage-uk-most-important/
