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Social media usage in New Zealand is dominated by Facebook, with around ** percent of the population claiming to use the platform each month. WhatsApp users were around half of this figure, with ** percent saying they used the messaging service.

Active users

There has been a steady year-on-year increase in active internet use in New Zealand; in 2022, almost ** percent of the population were active on social media. Mobile social media use has also seen a year-on-year increase, with around ** percent of the population as active users in 2021.

YouTube content and advertising

Kids’ content made up of YouTube’s most popular media-ran channels in 2020, with Cartoon Network Australia having the largest number of views at almost *** thousand, and ABC News with just over *** thousand views.

Additionally, YouTube is proving lucrative for advertisers with separate FMCG areas attracting large numbers of advertisement views. In 2019, Nescafe advertising had just over *** million views on the platform, Coca-Cola had approximately *** million and Canon Australia around 37 thousand.