The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Heineken spent *** million U.S. dollars on advertising in the United States in 2019. That year the advertising investments of the Dutch brewing company in U.S media were roughly ** million lower than in the year prior.
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Advertising Age. (July 13, 2020). Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/308557/heineken-advertising-spending-usa/
Advertising Age. "Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/308557/heineken-advertising-spending-usa/
Advertising Age. (2020). Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/308557/heineken-advertising-spending-usa/
Advertising Age. "Heineken Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/308557/heineken-advertising-spending-usa/
Advertising Age, Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/308557/heineken-advertising-spending-usa/ (last visited July 24, 2026)
Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: /statistics/308557/heineken-advertising-spending-usa/
