In 2023, around 85 percent of the Spanish internet users accessed social media platforms. In 2022, the country registered more than 40 million social media users, making it one of the biggest markets for these platforms in Western Europe.
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IAB Spain. (May 10, 2023). Social network penetration in Spain from 2010 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/312935/social-network-penetration-in-spain/
IAB Spain. "Social network penetration in Spain from 2010 to 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/312935/social-network-penetration-in-spain/
IAB Spain. (2023). Social network penetration in Spain from 2010 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/312935/social-network-penetration-in-spain/
IAB Spain. "Social Network Penetration in Spain from 2010 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/312935/social-network-penetration-in-spain/
IAB Spain, Social network penetration in Spain from 2010 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/312935/social-network-penetration-in-spain/ (last visited July 20, 2026)
Social network penetration in Spain from 2010 to 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: /statistics/312935/social-network-penetration-in-spain/
