* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.
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Millennials: importance of brands that reflect personality 2011
This graph shows the importance of finding brands that reflect a millennials personality in 2011. The survey revealed that 61 percent of the respondents living in the United States feel it is important to find a brand that reflects their personailty.
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Havas Worldwide, & Havas Media. (April 30, 2011). Millennials: It is important for me to find brands that reflect my personailty [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/281665/millennials-importance-of-brands-that-reflect-personality/
Havas Worldwide, und Havas Media. "Millennials: It is important for me to find brands that reflect my personailty." Chart. April 30, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/281665/millennials-importance-of-brands-that-reflect-personality/
Havas Worldwide, Havas Media. (2011). Millennials: It is important for me to find brands that reflect my personailty. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/281665/millennials-importance-of-brands-that-reflect-personality/
Havas Worldwide, and Havas Media. "Millennials: It Is Important for Me to Find Brands That Reflect My Personailty." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2011, /statistics/281665/millennials-importance-of-brands-that-reflect-personality/
Havas Worldwide & Havas Media, Millennials: It is important for me to find brands that reflect my personailty ÌÇÐÄÆƽâ°æ, /statistics/281665/millennials-importance-of-brands-that-reflect-personality/ (last visited August 01, 2026)
Millennials: It is important for me to find brands that reflect my personailty [Graph], Havas Worldwide, & Havas Media, April 30, 2011. [Online]. Available: /statistics/281665/millennials-importance-of-brands-that-reflect-personality/
