total U.S. advertising market includes other segments not charted here
Supplementary notes
The total U.S. advertising market includes other segments not charted here. *Broadcast television includes network, syndicated and spot television advertising revenue. ** Cable television includes national cable networks and local cable television advertising revenue. Methodology for Cable TV estimate changed in 2014, impacting results shown in the table above from prior years’ Reports.
The chart depicts advertising revenue market share across media in the United States in 2015, in billions of US dollars. In the presented year, the advertising revenue market share of newspapers amounted to **** billion U.S. dollars.
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PwC, & IAB (U.S.). (April 21, 2016). Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, und IAB (U.S.). "Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars)." Chart. April 21, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, IAB (U.S.). (2016). Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, and IAB (U.S.). "Advertising Revenue in The United States in 2015, by Medium (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2016, /statistics/272500/advertising-revenue-in-the-us-by-media/
PwC & IAB (U.S.), Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/272500/advertising-revenue-in-the-us-by-media/ (last visited August 06, 2026)
Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) [Graph], PwC, & IAB (U.S.), April 21, 2016. [Online]. Available: /statistics/272500/advertising-revenue-in-the-us-by-media/
