| Characteristic | Share of respondents rating face-to-face interaction very or extremely important |
|---|---|
| - | - |
| - | - |
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August 2012
United States
April 2012
n = 9,215 attendees and n = 885 exhibitors
International and domestic participants in the top business-to-business exhibitions in the United States*
Online survey
* This includes sampling from attendees and exhibitors from 27 of the top 250 exhibitions and a sampling from Exhibitrac's top 250 exhibitions database. For more information on survey methodology the source.
Note: Face-to-face interactions include: exhibits at exhibitions, conventions, annual meetings; educational conferences with a small exhibit component; educational conferences without exhibits; hosted buyer events; sales calls; vendor permanent locations (demo/briefing centers); vendor user group conferences/meetings; vendor produced technical conferences or exhibitions; vendor produced road shows or mobile truck exhibits.
