* Forecast. ** Banners, rich media, sponsorships, video *** Lead generation, mobile SMS/MMS, solus e-mail eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012. Distribution figures have been calculated by ÌÇÐÄÆƽâ°æ using eMarketer digital advertising spending figures.
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Distribution of digital advertising spending in the UK 2011-2017, by format
The timeline presents data on the distribution of digital advertising spending in the United Kingdom in 2011 and 2012, by format, and provides a forecast for the period 2013 to 2017. Video advertising is expected to account for ** percent of total digital ad spend in the UK in 2016, up from *** percent in 2011.
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eMarketer. (December 27, 2013). Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. "Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format." Chart. December 27, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. (2013). Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. "Distribution of Digital Advertising Spending in The United Kingdom (Uk) from 2011 to 2017, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Dec 2013, /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer, Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format ÌÇÐÄÆƽâ°æ, /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/ (last visited August 06, 2026)
Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format [Graph], eMarketer, December 27, 2013. [Online]. Available: /statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
