* The attraction cost-per-visitor is the cost per visitor who remembered visiting a company's exhibit and was part of the exhibitor's potential audience. **The exhibit efficiency cost-per-visitor is the cost per visitor who was part of the exhibitor's potential audience and remembers having meaningful engagement.
Citation formats
Trade show cost-per-visitor reached in the U.S. 2001-2011, by type
This statistic shows the cost-per-visitor reached (CVR) at trade shows in the United States from 2001 to 2011, broken down by type. The statistic shows that in the ten years between 2001 and 2011, both the attraction CVR and the efficiency CVR have increased. Efficiency CVR has grown from 193 U.S. dollars per visitor in 2001 to 274 U.S. dollars per visitor in 2011.
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Exhibit Surveys. (April 16, 2012). Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/
Exhibit Surveys. "Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type (in U.S. dollars)." Chart. April 16, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/
Exhibit Surveys. (2012). Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/
Exhibit Surveys. "Cost-per-visitor Reached at Trade Shows in The United States from 2001 to 2011, by Type (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2012, /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/
Exhibit Surveys, Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/ (last visited August 06, 2026)
Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type (in U.S. dollars) [Graph], Exhibit Surveys, April 16, 2012. [Online]. Available: /statistics/257043/trade-show-cost-per-visitor-reached-in-us-by-type/
