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Number of visitors to national trade fairs in Germany from 2003 to 2024 (in millions)

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Source

Release date

June 2025

Region

Germany

Survey time period

2003 to 2024

Special properties

AUMA category: international/ national trade fairs

Supplementary notes

Figures have been rounded.

Figures for previous years are based on respective earlier source reports.

Citation formats

Visitors to national trade fairs in Germany 2003-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2025

In 2024, roughly *** million people went to visit a trade fair, according to the Association of the German Trade Fair Industry (AUMA). Numbers have started to pick up again after the COVID-19 pandemic, though in recent years other considerations have come into play when deciding whether to go, such as rising ticket prices and companies paying closer attention to their budgets. Still, recent figures regarding the number of trade fairs and exhibitions in Germany also confirm a recovery after the pandemic and lockdowns.

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Trade show and event marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and events in the United StatesGlobal business travel
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