| Characteristic | Strongly agree | Somewhat agree | Neither agree nor disagree | Somewhat disagree | Strongly disagree |
|---|---|---|---|---|---|
| Increases my purchasing confidence | 30% | 43% | 22% | 3% | 2% |
| Improves customer feedback | 30% | 41% | 25% | 3% | 2% |
| Is more interesting than content created by the brand | 26% | 39% | 29% | 4% | 2% |
| Creates a more authentic shopping experience | 24% | 43% | 28% | 3% | 2% |
| Encourages me to engage with a brand | 19% | 42% | 32% | 6% | 2% |
| Helps me identify trending products | 16% | 32% | 40% | 9% | 3% |
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Source
Sources
Release date
June 2017
More information
Region
United States
Survey time period
March 2017
Number of respondents
1,070 respondents
Age group
18 years and older
Special properties
who made an online purchase in the past 12 months
Method of interview
Online survey
Supplementary notes
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.
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