This statistic gives information on the distribution of U.S. internet users who pay more attention to consumer versus professional reviews before purchasing consumer electronics as of September 2012, by device. During a consumer survey, it was found that 77 percent of U.S. internet users who bought an MP3 player paid more attention to user-generated reviews than to professional ones.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KRC Research, & Weber Shandwick. (January 7, 2013). U.S. internet user preference of consumer versus professional reviews before purchasing electronics in September 2012 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/252307/us-user-preference-of-consumer-electronics-reviews/
KRC Research, und Weber Shandwick. "U.S. internet user preference of consumer versus professional reviews before purchasing electronics in September 2012." Chart. January 7, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/252307/us-user-preference-of-consumer-electronics-reviews/
KRC Research, Weber Shandwick. (2013). U.S. internet user preference of consumer versus professional reviews before purchasing electronics in September 2012. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/252307/us-user-preference-of-consumer-electronics-reviews/
KRC Research, and Weber Shandwick. "U.S. Internet User Preference of Consumer versus Professional Reviews before Purchasing Electronics in September 2012." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2013, /statistics/252307/us-user-preference-of-consumer-electronics-reviews/
KRC Research & Weber Shandwick, U.S. internet user preference of consumer versus professional reviews before purchasing electronics in September 2012 ÌÇÐÄÆƽâ°æ, /statistics/252307/us-user-preference-of-consumer-electronics-reviews/ (last visited August 01, 2026)
U.S. internet user preference of consumer versus professional reviews before purchasing electronics in September 2012 [Graph], KRC Research, & Weber Shandwick, January 7, 2013. [Online]. Available: /statistics/252307/us-user-preference-of-consumer-electronics-reviews/
