Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"
Citation formats
Usage of online and offline shopping channels for electronics APAC 2022, by country
According to a survey from March 2022, ** percent of the respondents in Japan used only physical stores to research and purchase consumer electronics. In comparison, using both online and offline shopping channels to research and purchase consumer electronics was most popular in other surveyed countries.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Consumer Electronics in The Asia-pacific Region in 2022, by Selected Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jun 2022, /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country ÌÇÐÄÆÆ½â°æ, /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/ (last visited July 29, 2026)
Usage of online and offline shopping channels for consumer electronics in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: /statistics/1323390/apac-consumer-electronics-shopping-channel-types-by-country/